Governance applies across all phases.
Scope, Consent & Targeting Controls — Define approved recipient groups, timing windows, and "do-not-contact" rules. Recipient lists are client-approved. Establish opt-out and escalation paths.
Scenario Design (Mobile-Realistic, Non-Abusive) — Create short, realistic SMS scenarios aligned to business workflows avoiding coercive or harmful content.
Controlled Delivery Execution — Deliver messages via approved sender method (client-provided long code/short code/alphanumeric sender where applicable) with rate limits and live monitoring.
Safe Telemetry & Reporting — Measure outcomes using minimal data: delivered, tapped, reported, repeat exposure. Avoid collecting sensitive content; reporting is aggregated by role/department where possible.
Remediation & Mobile Reporting Enablement — Provide mobile-specific micro-training. Repeat with progressive difficulty.